Russian glossy magazine SNC and Italian company Pagano, worldwide known for construction of unique wooden houses, announce the launch of joint project "This House is for the Champions in Life" started on April 2017.
The project is launched with PR campaign carried by International Media Group ACMG projects. Apart from traditional ways of communications "This House is for the Champions in Life" has includeded such innovative actions as: production of a short movie with Olympic Champions and digital supplement, joint event in Pagano’s Villa in May 2017 and premiere of the movie at the cinema "Moskva" in Moscow on October 2017 SNC magazine decided to make history with new Pagano Houses campaign movie.
The artistic movie, stars two Olympic Champions: Angelika Timanina (Synchronized Swimming) and Margarita Mamun (Rhythmic Gymnastics), - set in Pagano Villa.
The Champions performance is conceived as a love letter to all who aims to reach heights within everyday life, providing the whole movie with perfect visual encapsulation of Pagano’s brand mind.
“Short movies, in my opinion, provide more scope for brands to create an immersive aesthetic which summarizes their identity. Moreover our movie also tells the story which inspires always to look for the better lifeway shape”, - commented Antonio Alizzi, 1st Vice President of International Media Group ACMG that publishes SNC magazine in Russia.
"We are proud to announce this innovative media project, which will enforce our presence on the Russian market. We are honored to hosted in our Villa in Rome such important Olympic champions and to have offered to our clients a unique experience both in Rome and Moscow” - commented Andrea Pagano, CEO of the company.
The event in Moscow held on October 2017 features the premiere of artistic movie "This House is for the Champions in Life". All guests became the first-ever viewers of the movie of SNC and Pagano – two international brands leading the mission of sophistication and intelligence – and they experienced that everything from casting choices to styling become essential, and come together to form one of the most definitive and distinctive aesthetics in recent memory.
A unique way to tell Pagano and its excellence.
This house is for champions in life - Video
Event in Rome - Gallery
Event in Rome- Video
Event in Moscow - Gallery