Russian glossy magazine SNC and Italian company Pagano, worldwide known for construction of unique wooden houses, announce the launch of joint project "This House is for the Champions in Life" started on April 2017.
The project is launched with PR campaign carried by International Media Group ACMG projects.
Apart from traditional ways of communications "This House is for the Champions in Life" includes such innovative actions as: production of a short movie with Olympic Champions and digital supplement, joint event in Pagano’s Villa and premiere of the movie at the cinema "Moskva" in Moscow on September 13, 2017 SNC magazine decided to make history with new Pagano Houses campaign movie.
The artistic movie, that is going to be a part of a partnership, stars two Olympic Champions: Angelika Timanina (Synchronized Swimming) and Margarita Mamun (Rhythmic Gymnastics), - set in Pagano Villa.
The Champions performance is conceived as a love letter to all who aims to reach heights within everyday life, providing the whole movie with perfect visual encapsulation of Pagano’s brand mind. “Short movies, in my opinion, provide more scope for brands to create an immersive aesthetic which summarizes their identity.
Moreover our movie also tells the story which inspires always to look for the better lifeway shape”, - commented Antonio Alizzi, 1st Vice President of International Media Group ACMG that publishes SNC magazine in Russia.
Within the confines of the joint project, first joint authentic event of SNC magazine and Pagano brand takes place in May in the Pagano Villa in Rome.
"We are proud to announce this innovative media project, which will enforce our presence on the Russian market. We are honored to host in our Villa in Rome such important Olympic champions and to offer to our clients a unique experience both in Rome and Moscow” - commented Andrea Pagano, CEO of the company.
The event in Moscow on September 13, 2017 features the premiere of artistic movie "This House is for the Champions in Life". All guests would become the first-ever viewers of the movie of SNC and Pagano – two international brands leading the mission of sophistication and intelligence – and would see that everything from casting choices to styling become essential, and come together to form one of the most definitive and distinctive aesthetics in recent memory.
ACMG is an international media group founded in 2008. Today ACMG is a global network which operates in Italy, Germany, France and Russia and has over 500 employees across the world. ACMG produces a range of global media brands relying on its great experience in publishing industry as well as recruiting the best talent on the market. The ACMG team consists of the best media executives, publishers, experienced editors, fashion celebrities and bloggers working closely together to create the high-quality media products. Constant growth and development allow ACMG to create new jobs and secure the position among the leading media houses.