Brand

A Successful story

A successful story

“1890/1940 From fishing boats in Cetara to the Pagano System”

Years of invaluable experience of the founder Vincenzo Pagano in developing the winning concept of "insight-innovation" combined with dedication and professionalism of the sons Enzo and Andrea Paco Pagano ensure the continuous success of the Pagano brand and its recognition for excellence in quality, elegance, technology and functionality. The secret lies in the sophisticated chemistry between tradition and innovation, design and contemporary culture, and the respect of wood as a noble raw material. Pagano’s ambition is to design, create and implement customised solutions that combine a wide range of technological and architectural elements tailored to the needs and the taste of each client, while respecting the surrounding environment and Nature.

The bond between wood ,as a transformable and flexible raw material, and the Pagano family goes back to the three generations. Vincenzo Pagano’s grandfather and father, who originally moved from San Marzano to Cetara (both located in the beautiful Amalfi Coast), first worked in the construction of carts and carriages and then became builders of  typical fishing boats named “Gozzi”. The work of a facocchio (master artisan of carts) required skills and knowledge of the materials, and was not simply limited to the assembly of parts. A facocchio was responsible for the choice and the drying process of wood at all stages leading up to the assembly of the cart. He also had to carefully evaluate the stress, twists and pressures that each part of the cart is subject to when pulled by an animal and loaded with weights. Timber treatment stages were very long – from drying to aging and use, but for the facocchio it was his craftsmanship combined with great skill and experience in the use of self-propelled carpentry that ensured the strength, stability and durability of the carts.

Great dynamism in the construction of carts, long aging processes of the wood ensuring high tolerance to weather, have been the focus for the Pagano family since the trading days in Cetara facing the building of the “Gozzi” boats. The boats were built by hand and, according to specific criteria, the early steps of the wooden frame defining was fundamental, because the artisans were tracing the lines and bends, defining the shaping of the boat.

In this art too, the treatment of wood was the first step to take to ensure weather resistance, durability and strength.
The technical mastery, love for raw materials and attention to detail across three Pagano generations resulted in a unique system in the construction of luxury homes. Ancient roots have become priceless treasures.

Mobili anni 50

50s – Tailor-made furniture, antique and restored wood

Pagano’s craftsmanship revolved around restoring antique wood by renovating boiseries and antique furniture of the most prestigious villas from the Roman dolce vita era, creating authentic pieces of art, highly sought after by international collectors like the crib in the picture.

Chalet a Trigoria

1959 – First chalet in trigoria (rome)

It is in in the outskirts of Rome that Pagano unveiled their first chalet designed and built essentially of chestnut wood. This has marked Pagano’s shift from furniture making to house building. Today the first chalet remains so far an example of impeccable wood carpentry and is a highly demanded location for television programs and commercials.

Chalet ad Oricola

1963 - Chalet in oricola (l'aquila Italy)

Chalet near l’Aquila, one of the first houses built by Pagano in the Abruzzo region and today still base of the offices for the manufacturing department.

Impianto produttivo ad Arsoli

1966 – First production plant in Arsoli (Rome)

First production plant for the realisation of Pagano projects where experience and ancient craftsmanship of carts and boats is hand down to house carpentry. The plant has produced a large amount of homes, including the home of the well-known composer Ennio Morricone.

Primi villagi in legno Pagano

Late 60’s early 70’s: first villages

Pagano starts designing and building projects on a large scale and creates in the province of Rome two large villages in a natural landscape. The projects already proved a perfect blend between design and environment.

Fiera di Roma nel 1971

1971 – Rome Fair

Through its participation in national and international fairs, Pagano brings its ideas and interpretation of timber houses starting the process leading to a new concept of ‘living’ wood.

Villaggio Campaegli

1975 – Village in Campaegli (RM)

With their fully-fledged technique, Pagano creates the first important tourist and residential area in central Italy. Located in the protected area of the Simbruini mountains in the outskirts of Rome at 1,500 metres above sea level, the village spreads across over 240 hectares. Here prestigious chalets encircle a charming clubhouse-spa offering a wide range of services, facilities and sports (horse riding, tennis...).

Apertura uffici a Roma Pagano

1979 – Opening of head offices in Rome

The company’s new head office is located at the road junction between the city’s ring road and the highway that connects Rome to the international airport of Fiumicino. Pagano aim their knowledge and technology abroad through the experience gained in the projects designed for international clients.

Fabbrica Pagano a Roma nel 1981

1981 – Opening of a new factory in Rome

In the 1980’s Pagano opened the first factory from where it manages the entire creative process from design to construction by using a high-tech CAD-CAM system, among the first company in Europe. This arrangement allows for full control of the project all the way to its construction.

Show room a Roma

1982 – Showroom in Rome

Following the opening of their factory Rome, Pagano now realize the much needed showroom space to introduce the brand to the customer.

Pagano costruisce in florida

1983 - Residence in Florida (USA)

Pagano bring their “Made in Italy” concept across the Atlantic to Florida, United States, where they design a luxurious house with large glass walls that give the impression of being one with nature rather than being indoor.

Villa Pagano

1984 – Trigoria house (RM)

Back in Italy, Rome, Pagano build a family residence, which welcomes today numerous heads of state and international personalities. The Pagano resident is the example par excellence of craftsmanship and professionalism of the Pagano brand that remains a source of inspiration and experimenting.

Villa in legno appia antica

1985 – Villa on via Appia Antica, Rome

At the end of the 1980’s Pagano began designing for prominent personalities of the world of culture, including an influential Italian publisher, whose Pagano-designed unique residence is perfectly placed in a prestigious historical part of Rome.

Club ristorante jet-set a Roma

1986 – club restaurant jet-set (Rome)

In Rome Pagano design a prestigious restaurant in the heart of Eur district, suspended over a pond, which has immediately become a meeting point for the roman jet set at any time of the day.

Club house a Cassino

1988 - Club House in Cassino (FR)

At the end of the 1980’s in the town of Cassino Pagano design a club house – a meeting place for collectors of vintage cars.

Villa a new york

1989 – Villa in New York (Usa)

Following the success of their project in Florida, Pagano arrive on the outskirts of New York where they create an extensive villa with a design to become unique in the brand history

Centro commerciale in Angola

1990 – Chopping centers and residential complex in Angola (AZG)

After America Pagano set off to challenge African climate and, together with an Italian partner, enhances the value of the region by designing and realizing shopping centres and residences. Pagano bring all the way to Angola a finished product using efficient Pagano system that in this case did not require highly specialised staff. The Angola project becomes the first example delocalised assembling station

Fabbrica Pagano in Russia

1991 – Factory in Russia (RU)

On proposal from the Minister of Forestry of the Soviet Union Pagano are invited to create a joint venture for the construction of wooden houses in Russia.

Ristorante in legno all'Aquila

1992 – Restaurant in l'Aquila

Pagano is commissioned to develop a large structure in a mountain resort near l'Aquila, characterised by large trusses above an extensive space used as a restaurant.

Brevetti Pagano System

1993 – Pagano Patents

In the 1990’s a new era begins for the Pagano brand the sons Andrea Paco and Enzo join the company. They set the first key points of the Pagano system by securing patents over design and construction methods of the company.

Chalet in legno in Austria

1994 – House in Austria

Pagano continue expanding and design and develop a mountain chalet in Austria, reinventing traditions of excellent chalet building of the region. The project brings Pagano great success and recognition.

prima casa energicamente autosufficiente

1995 - First self sufficient cabin

Ahead of the times, Pagano realize his first energy self-sufficient cabin. A lot of imitation of the structure came with the years but they never reached neither the material quality nor the high technological value

Grande casa presidenziale a Mosca

1996 – Presidential house in Moscow (RU)

By now Pagano brand is known worldwide and continues to receive orders from major Russian personalities, thus reaffirming international position of the brand.

Unieuro di Roma

1999 – Unieuro Shop in Rome (I)

One of the most peculiar Italian structures designed by Pagano becomes interesting for Dixon Group Inc., American corporation in the field of electronics. The result is Rome’s largest megastore.

Showroom EMU

2002 – EMU showroom in Rome (I)

On the outskirts of Rome, at the large highway junction of the Ring Road, Pagano realizes a fully glazed structure to accommodate company's EMU showroom, leader in the outdoor furniture sector.

Progetto pagano nelle seychelles

2003 – Peluza project in Sychelles (SY)

Pagano works as a creative partner on the design and development of the Pezula Hotel Group projects in Seychelles and South Africa.

Residenza domotica

2004 – Home automation

Pagano takes on the challenge to create a residence free from architectural barriers and designs a residence made entirely with Avant-guard home automation systems and wireless solutions.

Villa in legno a Cambridge

2005 – Villa in Cambridge (UK)

Pagano designs and realizes a prestigious residence in the UK in a typical English countryside setting for a well-known international consultant in the field of environmental and wildlife protection.

Ristorante Mariva in Toscana

2006 – Mariva beach restaurant & more - Riva degli Etruschi Village (I)

Pagano designed a charming pleasant retreat in an exclusive oasis with a wide-open view of the horizon and refined atmosphere. The charm of the structures blends in with the scent of the sea, the dunes, the pristine beach and the pine forest.

Golf Pirogovo

2008 – Pirogovo golf course Moscow (RU))

Together with a number of other important international architects, Pagano will redesign and redevelop the prestigious Pirogovo golf course on the outskirts of Moscow. Over a few years Pagano have successfully developed several residences that attracted attention from international clients.

La villa in legno più grande al mondo

2009 – Pagano’s biggest wooden villa

Pagano are commissioned to develop a residence of over 4,000 square metres (with swimming pools, cinema halls, spa, tropical greenhouses, etc.) completed in a record time of just nine months. Andrea Paco Pagano tells that the client chose the colour of the wood for his home by requesting the same colour of his jacket made in a Loro Piana fabric.

Progetti con architetto Russo

2010 – Collaboration with international architect

In collaboration with the outstanding architect Totan Kuzembaev, Pagano designed an extraordinary residence where solid and defined classic lines meet open and modern spaces surrounded by the Pirogovo golf course in Moscow.

Apertura stabilimento ad Oricola

2011 – "Green" factory in Oricola (I)

The new Italian production plant of the Pagano brand is an example of energy self-sufficiency applied to industry, where traditional knowledge perfectly merges with production technologies. Here the certified, valuable and refined wood used by Pagano goes through a production process fully managed and checked in Italy, ensuring the highest quality of the final product.

Casa residenziale in Campania

2012 – Residence in Campania (I)

Pagano have used all their knowledge and craftsmanship to design this important Italian residence. This residence houses Europe’s largest private collection of butterflies gathered in an area with wide skylights using a complex management and control system for temperature, humidity and light intensity.

Villa Paganoa San Pietroburgo

2013 – Villa in Saint Petersburg (RU)

This private residence in Saint Petersburg is one of Pagano’s most important achievements in recent years. Placed in a unique and impressive setting with a direct view over the lake, this villa perfectly places on the existing steep plot, harmoniously fitting with the dense centennial trees. This unique architectural design has been applauded by anyone who has ever visited the house.

Uffici GRA a Roma

2014 - Offices in Rome g.r.a. (I)

Pagano realize a modern Business Centre on the most important Rome’s arterial road. The structure has more than 70 offices designed on the base of eco-friendly and energy saving concepts, to lead the working places comfort to the highest quality standard.